Facebook consultant

Facebook is the social network with more registered users, who spend a certain amount of time online, and for companies it is a must to use this platform to interact with the possible customer. Above all for the excellent opportunity to become part of their circle of friendships, to know their interests and to use them as a potential testimonial of the brand. Having a public profile and a Facebook page is therefore essential for a company or for a client who wants to make their business known.
The Facebook consultant is a professional figure who manages the customer’s Facebook pages; creates and manages advertising campaigns to sell products of the company or of the client for whom they work. To do this, they use Inbound marketing techniques, which allow to be found by potential users/customers.
The purpose of ads on Facebook is to generate earnings. The consultant carefully chooses the target for the advertising campaign; they establish a budget, they choose the ad format that best suits the company needs; and they participate in the advertising auction. One aspect of this job that the Facebook consultant can not neglect is the monitoring of the results.

How can a Facebook consultant earn money?

If they are employed in an online marketing agency, or hired directly by a company, the Facebook consultant will have a fixed and/or variable salary (if established in the contract), based on the results obtained.
If they are freelancers, they will have a meter rate, which can increase depending on their experience or the amount of work to do.

Where to start?

A Facebook consultant is not just a person who creates a Facebook page!
They have organizational and technical knowledge and know the dynamics of the social network, they are constantly updated on the techniques of Inbound marketing, follow online or face to face courses, deepen also other topics such as SEO, SEM, attend a master’s degree or study self-taught.
It is a very sought after expert, and for this reason there are already many experts around the world. The only way to get noticed is therefore to have a solid experience as a consultant, qualifications, and a strong willingness to keep themselves up to date.
If you want to start working as Facebook consultant, consider the idea to let you know through social networks like LinkedIn, Twitter, Xing; to share your knowledge on the various platforms, to be proactive and to get noticed in terms of preparation and availability.

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