SEO Consultant

The SEO techniques (Search Engine Optimization) allow to increase the visibility of a web page that would otherwise remain in the latest search results of a user, who will not visualize the contents of the web.
The SEO consultant or manager is a person specialized in SEO, in a few words it means that they place web pages in the results of Google and other search engines.
They do not simply deal with the organic positioning of one or more web pages: they optimize the keywords to get to its web, also using a software for the choice of keywords; they analyze the structure of the web to improve, where necessary, the organization of the information published with the use of adequate keywords; they devote time to learning new techniques and developing them for their clients; and they monitor the results through specific tools.
Said in this way it seems a fairly simple profession, but in reality it is not. It is a type of work that requires a lot of patience, concentration and in-depth knowledge of the tools with which they have to work.
They also work in contact with other professionals of the field: web editor, SEM consultant, and one of the skills required for an SEO manager is the ability to monitor and coordinate the activities of their collaborators.
Currently there are some softwares that allow you to analyse the SEO of a web, such as: Google Search Console (free), Sem Rush (not free).

How to become a consultant or SEO Manager?

To perform this profession in the best way, you need technical knowledge of search engines, HTML5 programming languages, CSS, web analytics software; and specific knowledge of strategic marketing (Inbound, SEM, copywriting) and Google Adwords.
The consultant and the SEO manager have an academic education, they update their knowledge with courses, they attend a master’s degree, they participate in SEO events or they study as self-taught, often they compare themselves with other experts in the field on blogs or discussion forums.
If you are at your first experiences, you can start by opening a web page or a blog and putting the learned knowledge into practice.
The SEO consultant is a very sought after professional, and for this reason there are already many experts around the world. The only way to get noticed is therefore to have been successful with some SEO project (or even with your own web).

How can an SEO Consultant earn money?

If they are employed in an online marketing agency, or they are hired directly by a company, the SEO consultant will have a fixed and/or variable salary (if established in the contract), based on the results obtained.
If they are freelancers, they will have a standard rate, which can increase depending on their experience or the amount of work to do.
If you want to start working as SEO Consultant, consider the idea to let you know through social networks like LinkedIn, Twitter, Xing; to share your knowledge on the various platforms, to be proactive and to get noticed for your preparation and availability.

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